Profile: Conservation International

“We ended up with 54,000 subscribers, 700,000 unique visitors and 2.5 million page views. It was through the roof for us,” Wishrad says, adding that CI “was able to convert 5 [percent] to 10 percent of those folks into donors.”

How so? As soon as the race was over, he says, CI sent e-mail messages to new visitors inviting them to join the community and promoting CI’s marine initiatives.