Profile: Conservation International

While the integrated marketing campaign clearly is a branding opportunity for CI, there also are many opportunities within the campaign for the organization to track donations. For example, it has a relationship with MSN, which will help promote the campaign in banner ads on its MSN Green Web site, a green-oriented portal, according to Wishrad. CI will be able to keep track of visitors that go to the “Lost There, Felt Here” landing pages from these ads.