September 22, 2009, The New York Times — A United Nations program that has raised $1.2 billion over the past three years for the treatment of H.I.V./AIDS, malaria and tuberculosis through a small fee added to airline tickets sold in 15 countries is going global.
What do leatherback turtles, burning forests and Harrison Ford all have in common? They’re the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems. With headquarters in Arlington, Va., CI works in more than 40 countries on four continents. Last year, it distributed more than $30 million in funding to its partners to implement conservation activities. And over the past six years, it has provided more than $97 million to fund more than 1,200 nongovernmental