Profile: Conservation International
By
Melissa Campanelli
and Em+c
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Aggressive efforts
While this campaign is fairly sophisticated, CI launched aggressive community-building and fundraising efforts only about three years ago.
At that time, it invested in staff and technology and, says Ahrens, “has seen amazing results.”
“We have grown our online subscribers by over 2,000 percent and have increased online giving by 800 percent in three years,” she says.
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