Profile: Conservation International

The campaign centered on an international sea turtle “race” built around the creatures’ natural annual migration, with the goal of drawing attention to leatherback turtles — an endangered species.

The 950-mile swimming race in the Pacific Ocean — which took place for 14 days in April 2007 — stretched from Costa Rica to the Galapagos Islands. Eleven large leatherback turtles took part in the race, and a leatherback named Billie was the winner.