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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Topeka, Kan., December 2, 2009 — Family footwear retailer, Payless ShoeSource, announced that more than 750 nonprofit partners located across the United States, Canada, Puerto Rico and in 10 Latin American countries have officially joined Payless in its Payless Gives Shoes 4 Kids program, a grass-roots effort aimed at giving more than $1.2 million in free shoes to children of families in need this holiday season.

I have been tweeting on Twitter (my call sign is addedvalueth) for the last two weeks, wondering why a grown-up would share mundane parts of his personal life ("heading to sleep") with complete strangers on the other end of a computer or handheld. And why anyone would want to read aforementioned drivel.

6435 Tidewater Drive Norfolk, VA 23509 Phone: 757.321.7645 Web: www.operationsmile.org Annual operating budget: $55.6 million for fiscal year 2009 Contributed income: $57.1 million contributed income for fiscal year 2008 Mission: (From www.operationsmile.org) Throughout the world, Operation Smile volunteers repair childhood facial deformities while building public and private partnerships that advocate for sustainable health care systems for children and families. About Operation Smile: Dr. William P. Magee Jr. and his wife, Kathleen, started Operation Smile after they traveled to the Philippines with a group of volunteer doctors to repair children’s facial abnormalities more than 25 years ago. Now, the organization conducts medical missions at

What do leatherback turtles, burning forests and Harrison Ford all have in common? They’re the key components of some very successful marketing campaigns launched by Conservation International, a nonprofit organization missioned to protect the richest regions of plant and animal diversity in 34 international biodiversity hot spots, wilderness areas and marine ecosystems. With headquarters in Arlington, Va., CI works in more than 40 countries on four continents. Last year, it distributed more than $30 million in funding to its partners to implement conservation activities. And over the past six years, it has provided more than $97 million to fund more than 1,200 nongovernmental

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