Payless ShoeSource Announces International Nonprofit Partners to Join 'Payless Gives Shoes 4 Kids' Holiday Giving Program
Topeka, Kan., December 2, 2009 — Family footwear retailer, Payless ShoeSource, announced that more than 750 nonprofit partners located across the United States, Canada, Puerto Rico and in 10 Latin American countries have officially joined Payless in its Payless Gives Shoes 4 Kids program, a grass-roots effort aimed at giving more than $1.2 million in free shoes to children of families in need this holiday season.
Payless will give more than 77,000 gift coupons redeemable through Feb. 28, 2010, toward a new pair of kids' shoes at any of its more than 4,500 stores located in the United States, Canada, Puerto Rico and in Latin American countries including the Dominican Republic, Trinidad & Tobago, Ecuador, Costa Rica, Guatemala, El Salvador, Panama, Honduras, Nicaragua and Colombia.
Payless said that all the charity partners should receive their free shoe gift coupons by today along with a personal letter from Matt Rubel, chairman and chief executive officer of Collective Brands, Inc., the parent company of Payless, and LuAnn Via, chief executive officer and president of Payless, with a special request to get the coupons into the hands of the children that need them in time for the holidays. The quantity of gift coupons per agency is based on agency size and the number of constituents served and includes an average of about 100 coupons per charity partner. Many non-profit partners will also provide transportation for group shopping trips to the local Payless stores and already shopping trips have been coordinated for children in Los Angeles, San Juan and Cincinnati by charity partners.
"Kids have already started shopping for their free shoes," said Rubel. "Last year's program was truly amazing and we saw our charity partners coordinate directly with our local store teams to hold special shopping events outside of normal store hours -- many partners and store teams went above and beyond with special touches that included hot coco and other treats for the kids in addition to the free shoes," said Rubel.
