Topeka, Kan., December 2, 2009 — Family footwear retailer, Payless ShoeSource, announced that more than 750 nonprofit partners located across the United States, Canada, Puerto Rico and in 10 Latin American countries have officially joined Payless in its Payless Gives Shoes 4 Kids program, a grass-roots effort aimed at giving more than $1.2 million in free shoes to children of families in need this holiday season.

P&G (NYSE: PG) is empowering consumers to help keep children in developing nations healthy through GIVE Health, a campaign under the company's Live, Learn and Thrive corporate cause. Through a coupon redemption program with P&G brandSAVER, Give Health invites consumers to help raise one million dollars to give the gift of health to children in need around the world through three charitable programs, including Pampers Maternal and Neonatal Tetanus Global Campaign, PUR Children's Safe Drinking Water Program and Always and Tampax Protecting Futures Program.

Following is a sampling of new-to-the-market and newly managed lists.

Direct-mail Tips for Membership Organizations Dec. 6, 2005 By Abny Santicola Membership organizations, such as zoos, museums, botanical gardens and arboretums, have a unique set of concerns when it comes to direct mail, says Dana Hines, president and chief executive of St. Louis, Mo.-based Membership Consultants, a full-service marketing firm that serves membership organizations. Some of these concerns include: 1. Seasonality. Hines says her company has found success mailing acquisition pieces heavily -- two or three mailings in a very short time span -- at the specific times of the year that relate to the membership organizations they serve. For example, the strong season

Ever wonder who started the Legend of the Brochure, also known as the weak little cousin in a direct-mail package?

I just read a version in a recent edition of John Forde’s newsletter, Copywriter’s Roundtable. He told the legend under the title of “Ted’s Accidental Discovery.” The story was very contemporary, and Forde related it as if it were true. Well, maybe he thought it was true.

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