Sami Sheehan, manager of donor engagement at Lollypop Farm, Humane Society of Greater Rochester, was gracious enough to spend an hour on the phone with me to tell me about her journey to growing the organization's program to 1,000 monthly donors.
Rick Weiss, who owns Insty-Prints, is taking a different tack this year for his annual search for groups deserving of help. He has made annual donations to local organizations for the past 11 years.
Using Facebook and LinkedIn, he launched "a $1,000 Nonprofit Challenge" last week, asking people whose lives have been touched by a local non-profit to share their stories.
His plan is to have people vote for their favorites and then award the top vote getter $1,000 worth of marketing and graphics services. The second and third place winners also receive donated services.
Donors increasingly tell me they feel there are too many nonprofits and too much duplication and inefficiency in the service delivery system.