New York

Erica Waasdorp is one of the leading experts on monthly giving. She is the president of A Direct Solution, a company serving nonprofit organizations with fundraising and direct marketing needs, with a focus on monthly giving and appeals. She authored "Monthly Giving: The Sleeping Giant" and "Monthly Giving Made Easy." She regularly blogs and presents on fundraising, appeals and monthly giving — in person and through webinars. She is happy to answer any questions you may have about this great way of improving retention rates for your donors.

Erica has over 30 years of experience in nonprofits and direct response. She helped the nonprofits she works with raise millions of dollars through monthly giving programs. She is also very actively supports organizations with annual fund planning and execution, ranging from copywriting, creative, lists, print and mail execution.

When she’s not working or writing, Erica can be found on the golf course (she’s a straight shooter) or quietly reading a book. And if there’s an event with a live band, she and her husband, Patrick, can be found on the dance floor. She also loves watching British drama on PBS. Erica and Patrick have two step sons and a cat, Mientje.

Sami Sheehan, manager of donor engagement at Lollypop Farm, Humane Society of Greater Rochester, was gracious enough to spend an hour on the phone with me to tell me about her journey to growing the organization's program to 1,000 monthly donors.

Many nonprofit organizations in New York are deeply concerned they will lose significant contributions from wealthy donors if a pending state budget proposal becomes law. The proposal would reduce the charitable-contribution deductions allowed for individual donors who are “high earners.”

Gov. David Paterson and the state legislature are in a bitter battle as they try to finalize a budget during the bad economic times, but they apparently have agreed on a proposal that would allow the approximately 3,500 New York taxpayers who earn more than $10-million annually to deduct on their state tax returns only 25 percent of their charitable contributions rather than the current 50 percent.

New York, Feb. 12, 2010, The New York Times It will be years before the impact of Haiti’s earthquake on Haitians in New York can be fully measured. But as the local population rushes to respond — increasing remittances to relatives in Haiti, welcoming others who are fleeing the destruction, or mourning the dead — two of the city’s major charities are pitching in to help.

Jan. 20, 2010, New York, Associated Press —Nonprofit groups that specialize in investigative reporting have had some big scoops, cracking the front page of such newspapers as The Washington Post and forcing officials out of their jobs. Now the question is whether these organizations can stay afloat on donations.

Jan. 19, 2010, New York — The Direct Marketing Association (DMA) the leading global trade association of businesses and nonprofit multichannel direct marketers, today announced they will begin a search for a new President & CEO to replace John A. Greco, Jr.  Mr. Greco has resigned his role effective today and DMA has organized a search committee to identify possible candidates.

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