August 15, 2006 at 4:00 am
Mention the word “campaign” and it virtually becomes synonymous with “database screening.” Once your organization has decided to embark on a campaign -- be it a capital campaign, an endowment campaign or a campaign for a very specific project -- a database screening is on the horizon. Screening helps identify new prospects in your database; provides clearer, more concise information on your known prospects; helps organizations prioritize prospects; and enables segmentation of prospects. Campaign screening and research is a four-part process that involves timing; compatibility and capability; selection; and roll out. 1. Timing. In an ideal world, a screening would be done before
