Direct-mail Tips for Membership Organizations

Direct-mail Tips for Membership Organizations

Dec. 6, 2005

By Abny Santicola

Membership organizations, such as zoos, museums, botanical gardens and arboretums, have a unique set of concerns when it comes to direct mail, says Dana Hines, president and chief executive of St. Louis, Mo.-based Membership Consultants, a full-service marketing firm that serves membership organizations. Some of these concerns include: