Clark

Direct-mail Tips for Membership Organizations Dec. 6, 2005 By Abny Santicola Membership organizations, such as zoos, museums, botanical gardens and arboretums, have a unique set of concerns when it comes to direct mail, says Dana Hines, president and chief executive of St. Louis, Mo.-based Membership Consultants, a full-service marketing firm that serves membership organizations. Some of these concerns include: 1. Seasonality. Hines says her company has found success mailing acquisition pieces heavily -- two or three mailings in a very short time span -- at the specific times of the year that relate to the membership organizations they serve. For example, the strong season