Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
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Joe Boland
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"Rather than us moving across multiple social-media platforms and trying to do a little bit in a lot of places, we decided to focus on Facebook, Twitter and YouTube," Brown says.
But he knows that social media really isn't the place to raise funds; it's a relationship-building arena that gets supporters through the door in order to cultivate them into donors.
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Joe Boland
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