Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
From there, Hope now uses several website design best practices, with a search bar and telephone number in the upper-right corner; headers including "About Us," "Programs," "About Autism," "Ways to Help," "In the News" and "Contact Us"; as well as more navigation features below and in the footer, including an e-mail newsletter sign-up and other ways to take action to support the institute's mission.
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