Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
By
Joe Boland
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
"The very first thing that recipients see is that story of hope," Brown says. "We typically put about the first half of the story inside the e-newsletter as a teaser and then provide a link to the rest of the story on our website. Everything is designed to get them to come back to the website."
The story of hope is the engagement mechanism that gets people to open the newsletter. Inside the story is a small solicitation to donate, but the main goal is to get recipients to click through to the website, where they can find out more and, of course, donate.
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 AllNext »
0 Comments
View Comments
- Companies:
- Constant Contact
E
Joe Boland
Author's page
Related Content
Comments