Turning Fundraising on Its Head
The Hope Institute for Children and Families and the Be the Match Foundation fine-tune their e-philanthropy efforts to nurture donor engagement.
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Joe Boland
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Brown says he is very metrics-driven, so Hope tracks every e-mail campaign it sends to identify which communications and links drive traffic and which do not, including every click. Everything is tested and taken into consideration, from the placement in the e-mail to what stories tend to get more clicks, which get fewer clicks, what date and time the e-mail was sent, who's clicking through, who's sharing links, etc.
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Joe Boland
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