Turning Fundraising on Its Head

The Be the Match Foundation received a Convio Innovator Award for Team Be the Match in 2010, and it's excited what the future of the campaign holds.

"Every year thousands and thousands of people are added to the registry, and the organization is working with people all across the country," Nelson says. "… The peer-to-peer model is powerful, empowering volunteers and community members to share the message and story for you so people are more likely to donate. When they do see an online ask or get an e-mail or see a Team Be the Match page, they are committed to making a donation."

Moving forward, Be the Match wants to improve upon making the technology even more user-friendly. A common hurdle is still a fear of online fundraising, though that fear is subsiding. The more people trust e-philanthropy, the greater potential Team Be the Match holds. FS