How Do You Recognize Your Donors?

Saying thank you more than please, celebrating the joy of giving and helping donors fulfill their needs are all vital efforts and strategies. Just be sure that, at the end of the day, you are truly advancing relationships and being appropriate stewards of the culture and resources of your organization.

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Fundraising With LEGOs

Instead of fitting donors to your programs, focus upon creating a seamless path for donors to grow in your organization. Identify and reinforce those donor values that support your efforts. Help your investors to give as it is appropriate for them. Encourage them to invest as it fits their particular situations in life — whether that’s general cash giving, higher cash giving, gifts of assets (“major gifts”), planned gifts (simply “major gifts” that have an additional external donor motive along with a deferred payment schedule) or even through a capital campaign.

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Fundraisers: Let’s Get Hungry Again

Often, the hungrier a fundraiser is, in terms of needing to acquire and retain donors, the more he or she is willing to do to when it comes to donor service. And that’s not a function of being a small organization; rather, as I read the emails, I saw passion for the mission as the driving force — an insistence on always improving because it really does matter.

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Looking for Donors? It’s Inside Out

Nonprofit boards should conduct peer solicitations of themselves annually. Doing so both raises the commitment levels of individual board members and raises board giving to a higher level. What’s more, there’s the real possibility that at least some members of the board will move from being merely donors to become investors — those supporters who are emotionally committed to the ongoing success of the organization.

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