How Do You Recognize Your Donors?
Valentine's Day is around the corner. It can be an effective holiday to show your appreciation to donors and volunteers.
But whatever you do — though spontaneity is fun — make sue it is a part of a well-thought-out plan.
Know your donors. Are there some, possibly because of some recent loss, who may be a little sensitive on this holiday? Does that mean that a gesture would be welcomed with open arms or that it might feature a wound? The more you know about your donor, the easier it is to answer that question.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.