Incentives Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Everything Changes — Turnkey Repositions

May 14, 2020 Katrina VanHuss

For the last five years, I’ve been repositioning Turnkey to leave product fulfillment to someone else, for a few reasons. First and foremost, our team’s highest and best use is to help nonprofits raise more money to serve their missions.

How to Double a Major Gift

December 4, 2019 Jeff Schreifels

People love a good deal. Whether it’s a significant discount, a “buy one, get one free” or “double your money” offer, we just can’t overlook it. This is also true for donors.

Why Nonprofits Should Ban the Word ‘Incentive’

January 24, 2018 Otis Fulton, Ph.D.

I recently did a webinar for a major nonprofit preparing to roll out next year’s walk campaign to its local chapters. There were about 200 chapter directors on the call. In the last year, the nonprofit has gone away from providing incentives of consumer products and has opted for more modest gifts with its brand to recognize fundraisers and donors, per our recommendation…

The Truth About Your Nonprofit’s Swag

December 13, 2017 Otis Fulton, Ph.D.

Your swag may be hurting your mission. When asked about people wearing a nonprofit’s swag, most fundraising professionals will respond, “The more the better!” But when it comes to the buttons, ribbons, wristbands, t-shirts—all the stuff that people wear with a nonprofit’s brand—more is not always better. Sometimes, more can be, well, less. Here’s why…

Leveraging Our Biases to Fundraise

July 26, 2017 Otis Fulton, Ph.D.

Unconscious bias affects our ability to raise funds for our missions. But their effect doesn’t always have to be negative. Understanding bias allows us to navigate around it, sometimes mitigating its effect, so that it doesn’t impact our bottom lines…

How to Tell Strategic Nonprofit Stories That Raise Money

July 25, 2017 Claire Axelrad

Storytelling has been “hot” for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it…

4 Things That Can Kill Your Walk Program

July 19, 2017 Otis Fulton, Ph.D.

While meeting with Turnkey’s clients in New York City this week, a recurring question came up: What is the state of fundraising walks? Is the walk dying off? Will DIY someday edge out the tried and true mainstay that has raised millions—sometimes billions—of dollars for so many nonprofits?…

A Simple, But Powerful ‘Thank You’ Can Make a Big Impact

July 10, 2017 Richard Perry

Jeff and I have talked quite a bit about “taking the donor to the scene,” the phrase that describes using words and pictures to help the donor understand, feel and “see” the need. The same thing is true on the backside of giving—the stewardship side. If you can show the donor what his or her giving has done, through a picture and a story, it can have a tremendous impact…

3 Ways to Get Current Donors to Invest Again This Year

June 26, 2017 Cindi Phallen

You’ve probably seen the stats. According to the Fundraising Effectiveness Project, retention across the U.S. is 46 percent—and about half that for new donors! You work too hard to have more than half your donors disappear, never to be heard from again…

Tag: Incentives