Donor communication Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

How to Get Your CEO Involved in Fundraising to Close Major Gifts

April 15, 2026 Duke Haddad, Ed.D.

Many CEOs avoid donor meetings — but their presence can make or break a major gift. Here’s how to engage your CEO in fundraising and turn reluctant leaders into confident partners on high-stakes donor calls.

How to Create a Compelling Major Donor Offer to Drive Bigger Gifts

April 8, 2026 Jeff Schreifels

Great donor conversations don’t always lead to great gifts. The missing piece is often the offer itself. Here’s how to create a major donor offer that clearly connects passion, purpose, and impact — and unlocks larger giving.

Fundraising When Your Mission Is Not Tied to a National Crisis

February 9, 2026 Tracy Vanderneck

When national crises dominate attention and donor dollars, nonprofits with unrelated missions still need to fundraise. Here’s how tone, timing, and empathy can help organizations continue fundraising without ignoring what communities are experiencing.

8 Donor Retention Mistakes Nonprofits Should Avoid

February 2, 2026 Richard Perry

Donors don’t disappear by accident. From delayed thank-yous to ignoring donor interests, these common fundraising missteps quietly push supporters away. Here’s how nonprofits unintentionally lose donors — and what to avoid in 2026.

5 Keys to Improving Nonprofit Email Performance

January 28, 2026 Lauren Short

Mail Communication Connection message to mailing contacts phone Global Letters Concept

Improving nonprofit email performance doesn’t require a full overhaul. These five focus areas highlight small, practical changes — from deliverability to personalization — that can help emails get opened, read, and acted on.

Is the Graphic Design of Your Fundraising Appeals Hurting Response Rates?

November 5, 2025 George Crankovic

Your fundraising appeal design can make or break your results. Here’s how to keep it clear, readable, and donor-centered — and avoid the design mistakes that hurt response rates.

How to Help Your Peer-to-Peer Fundraisers Raise More

June 19, 2025 Mark Becker

Young woman receiving number and t-shirt after registering for race peer to peer fundraising p2p

There’s more to peer-to-peer fundraising success than just recruiting participants. Here’s how to support your peer-to-peer fundraisers.

Say It Simply — So Donors Feel It Deeply

May 22, 2025 Claire Axelrad

If grant cutbacks, contract cancellations or something else are causing you to hunker down, resist. Tell your supporters — plain and simple — how they can help.