NonProfit Pro

Vincent Strully Jr. founded The New England Center for Children (NECC) over 40 years ago with the vision of becoming the global leader in provision of effective, evidence-based educational services for the millions of underserved children with autism, along with their families...

Back in 2004, Michele Boston was at the height of her career. She was a CEO for Boston Health Care System, was previously was a director for Children Services in Illinois and was an associate professor at William Mitchell College of Law, where she taught mental health law...

One of the hardest things that we have to do is pick one—just one—in each category from the hundreds of submissions that we receive for the Nonprofit Professionals of the Year Awards. Each letter we receive from your family members, your friends, your colleagues and even your aquaintances about the great things that you do takes us down another emotional roller coaster...

This week was all about the fundraising ladies. Andrea Kihlstedt shares a story of a gift solicitation gone wrong and lessons learned from it; Marilyn Donnellan gives us five guidelines for a simplified nonprofit strategic planning process; and Tammy Zonker discusses the five donor love languages...

The No. 1 trending article this week on NonProfit PRO was from our weekly blogger, James Sullivan. He shares seven things you need to do when dealing with lapsed donors...

NonProfit PRO, a leading source for content on leadership strategy and management in the nonprofit sector, announced the winners of its 2017 NonProfit PRO Leadership Awards. Each year, nonprofit professionals are asked to send in nominations for who they think are the best of the best...

NonProfit PRO is conducting its first-ever peer-to-peer research study, where we’re aiming to learn more about the efforts behind peer-to-peer fundraising events—what works, what doesn’t work, what strategies nonprofits are implementing and how those peer-to-peer events are performing...

You read that right: NonProfit PRO is conducting its first-ever peer-to-peer research study, where we’re aiming to learn more about the efforts behind peer-to-peer fundraising events—what works, what doesn’t work, what strategies nonprofits are implementing and how those peer-to-peer events are performing. We want you to be a part of this one-of-a-kind research study. You […]

DRTV is so much more than magical creative and careful media selection. An understanding of how all the different response levers and tools can help ensure real success. Overlay that with understanding how TV donors perform over time means decisions on investment will be made with greater confidence. This is a little guide with some tips and rules of thumb developed over several years of testing over many DRTV campaigns. It cannot cover all eventualities, but will give some clear guidance on general principles. The marketplace is dynamic, and like the financial small print says, response rates can...

The Motor Neurone Disease Association, which saw donations skyrocket as a result of the ice-bucket challenge, is drawing criticism for a new advertising campaign linking the neural condition and last summer's charity craze, reports The Independent.

The ad features Michael Smith, a 34-year-old man who was recently diagnosed with the illness, and is captioned, "Last summer, I was the only person I knew that didn't do the Ice Bucket Challenge. Five months later I was diagnosed with Motor Neurone Disease."

Online critics questioned the tone of the ad and said the juxtaposition of Mr. Smith's diagnosis and his non-participation in...