NonProfit Pro

Paving the Way: Nonprofit Professional of the Year
June 16, 2017 at 10:58 am

Back in 2004, Michele Boston was at the height of her career. She was a CEO for Boston Health Care System, was previously was a director for Children Services in Illinois and was an associate professor at William Mitchell College of Law, where she taught mental health law...

Paving the Way: The 2017 Nonprofit Professionals of the Year
June 16, 2017 at 10:53 am

One of the hardest things that we have to do is pick one—just one—in each category from the hundreds of submissions that we receive for the Nonprofit Professionals of the Year Awards. Each letter we receive from your family members, your friends, your colleagues and even your aquaintances about the great things that you do takes us down another emotional roller coaster...

#NPPTrendingNow Ep. 6: Guidelines for a Simplified Strategic Plan
June 16, 2017 at 10:31 am

This week was all about the fundraising ladies. Andrea Kihlstedt shares a story of a gift solicitation gone wrong and lessons learned from it; Marilyn Donnellan gives us five guidelines for a simplified nonprofit strategic planning process; and Tammy Zonker discusses the five donor love languages...

NonProfit PRO Announces Winners of the 2017 Leadership Awards
June 6, 2017 at 8:33 am

NonProfit PRO, a leading source for content on leadership strategy and management in the nonprofit sector, announced the winners of its 2017 NonProfit PRO Leadership Awards. Each year, nonprofit professionals are asked to send in nominations for who they think are the best of the best...

Attracting Young Professionals to Your Organization
May 11, 2017 at 2:45 pm

Welcome to NonProfit PRO’s 2017 Nonprofit Professionals of the Year Awards. This entry is for Nonprofit Professional of the Year. To view all of this year’s award winners, click here. Michele Boston Founder and Executive Director No Time for Poverty Back in 2004, Michele Boston was at the height of her career. She was a […]

The Handy Guide to DRTV Metrics (Part One)
June 3, 2015 at 4:33 pm

DRTV is so much more than magical creative and careful media selection. An understanding of how all the different response levers and tools can help ensure real success. Overlay that with understanding how TV donors perform over time means decisions on investment will be made with greater confidence. This is a little guide with some tips and rules of thumb developed over several years of testing over many DRTV campaigns. It cannot cover all eventualities, but will give some clear guidance on general principles. The marketplace is dynamic, and like the financial small print says, response rates can...

Charity Draws Fire for Ad Invoking Ice-Bucket Challenge
June 3, 2015 at 4:28 pm

The Motor Neurone Disease Association, which saw donations skyrocket as a result of the ice-bucket challenge, is drawing criticism for a new advertising campaign linking the neural condition and last summer's charity craze, reports The Independent.

The ad features Michael Smith, a 34-year-old man who was recently diagnosed with the illness, and is captioned, "Last summer, I was the only person I knew that didn't do the Ice Bucket Challenge. Five months later I was diagnosed with Motor Neurone Disease."

Online critics questioned the tone of the ad and said the juxtaposition of Mr. Smith's diagnosis and his non-participation in...