NonProfit Pro

The Art and Science of the Ask
June 1, 2015

How much effort and time do you really put into making a major gift ask to a donor? Here are some things to think about in preparation for the ask that you might find helpful as you review your strategic plan and get ready to talk to your donors.

Checkout-Fundraising Campaigns Raised $388 Million in 2014
May 29, 2015

Title: 2015 America's Checkout Champions

Organization: Cause Marketing Forum

Summary: The annual report found that 77 charity checkout campaigns at the nation's top retailers and restaurants raised more than $388 million in 2014.

The survey looks at only the partnerships that brought in $1 million or more by asking consumers to make a gift, donate their change, put their names on signs hung in the store, or round up the cost of their purchase.

The report stated that such cause-marketing programs have raised more than $3.88 billion in the last three decades.

It's All About Attitude
May 29, 2015

The key to ultimate individual success in any endeavor—whether it is nonprofit in nature or not—is one's attitude. You can have the greatest talent and ability in the universe. If you have a poor outlook and attitude you will ultimately fail.

Getting It—or Not
May 28, 2015

When you have a cause that you're passionate about, successfully engaging another to support that effort requires that you understand his or her particular needs, visions and values. Since ours is an urgent and noble cause, we often make the assumption that the potential supporter will feel as passionate as we do. But often they don't.

Your Plan for Summer Fun(draising)
May 28, 2015

Summer is a great time to roll up your sleeves and dig into the work of fundraising that will make the next several months even better. So, raise a glass of iced tea in gratitude for the sunshine—and make time for these important, but often overlooked, summer activities.

WealthEngine and Announce Partnership
May 28, 2015

WealthEngine, the provider of predictive marketing analytics and audience development services, recently announced its new partnership with, the customer behavior platform for marketers. The partnership will allow fundraisers to leverage rich social behavior and proprietary wealth insights to segment donors, personalize messaging and inform donation requests.

Measuring Is Essential
May 27, 2015

We have to be out there—identifying, cultivating, engaging and asking prospective donors. The best way to ensure that this is being done is to set goals and to measure activity and success.

A Practical (and Possibly Provocative) Approach to Leadership Transitions
May 26, 2015

Leadership transitions in the nonprofit sector occur regularly. For small and mid-sized nonprofit organizations, the average term for an executive director or CEO is about six years. With sufficient time and preparation, these transitions can be positive events that make an organization stronger, even when the transition involves replacing a successful executive director.

The Montshire Museum of Science in Norwich, Vt., provides an excellent example of how this succession process can work. In early 2013, David Goudy, the highly regarded CEO of the Montshire Museum, informed the board of directors of his intent to retire in two years.