NonProfit Pro

2017 NonProfit PRO Gold Award Winner: Email
January 5, 2018 at 12:37 pm

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

2017 NonProfit PRO Gold Award Winner: Direct Mail
January 4, 2018 at 12:57 pm

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...

The 2017 NonProfit PRO Gold Awards for Fundraising Excellence
January 4, 2018 at 12:52 pm

We are continuously awestruck by witnessing the great things that each and every one of you does in the name of social good. The commitment, the passion and more importantly, the resilience that we see literally takes our breath away. We consider ourselves incredibly lucky and are so thankful to be a part of such an amazing, thoughtful, selfless, giving community...

Editor's Note: Make Memories This Holiday
December 21, 2017 at 11:05 am

It looks like it’s almost that time of the year again: Christmas! I know I’ve said this a handful of times, but I swear, this really, really is my favorite time of the year. Although I love the fall, and I really enjoy the month of October, there is a very special place in my heart for Christmas...

You’re Invited: Be a Part of NonProfit PRO’s New Research Study on Leadership Impact
December 14, 2017 at 11:15 am

That’s right ladies and gentlemen—NonProfit PRO is embarking on a new research initiative, and it’s all circling around the topic of nonprofit leadership. As our nonprofit sectors continue to grow and evolve, it’s more pertinent than ever for leadership teams to learn about the latest trends and tactics for effective organizational management across the board...

Peer-to-Peer Fundraising: Volunteers Are Your No. 1 Supporters (Make Sure You Support Them, Too)
October 31, 2017 at 10:30 am

Let’s take a second to talk about the term “peer-to-peer fundraising.” It can be a confusing topic to many of us—mainly because the many nonprofits that do not engage in peer-to-peer fundraising don't know what it is, don’t know how to start or think their nonprofit lacks the resources to begin a peer-to-peer fundraising campaign, as we found in our recently released “2017 Peer-to-Peer Fundraising Study...

Best Practices for Retaining and Recruiting Event Participants
October 23, 2017 at 3:40 pm

Email Keep the Promise Campaign Disabled American Veterans Submitted by CDR Fundraising Group The Numbers Recipients: 13,711,226 Response Rate: 0.01 percent Income Generated: $85,550.50 Average Gift: $63.18 Why It Won The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign […]

NPP P2P Power Session Spotlight: Susan G. Komen Greater NYC
October 11, 2017 at 12:15 pm

October is National Breast Cancer Awareness Month. While we all should be more cognizant of how breast cancer affects those who are diagnosed with it and their family and friends, it’s easy to get lost in our own daily lives...

Registration Fees: Are They Necessary in Peer-to-Peer Fundraising?
October 5, 2017 at 12:23 pm

When you think about special fundraising events, what’s the first thing that comes to mind? Let me guess, it’s probably the type of event: walk, run, dance-a-thon, shaving off your hair… These types of events are called peer-to-peer fundraising events...

A Different Take on P2P Fundraising: Looking into the Minds of Volunteers
October 2, 2017 at 12:30 pm

A few months back, our friends over at Turnkey—Katrina VanHuss and Otis Fulton—sent us a copy of their latest book, “Dollar Dash: The Behavioral Economics of Peer-to-Peer Fundraising.” And because NonProfit PRO’s September issue is our annual P2P issue, we thought it would be the perfect fit...