NonProfit Pro

Pros and Cons for Charities Adopting Salary Ratios
June 2, 2015

High salaries in the third sector have come under scrutiny recently, but some charities have ratios in place to bring transparency to their pay policies and ensure that what their leaders earn is not out of proportion to what the rest of the staff are paid.

One is the development charity Christian Aid, which has a pay ratio of 4:1. This means the salary of the highest-paid member of staff is no more than four times that of the median salary paid to all U.K. staff (those working abroad are paid according to the local economy and market rate).

Nearly Nine in 10 Wealthy Individuals Say Giving Back Is Important
June 2, 2015

Eighty-six percent of high-net-worth individuals in the Unites States say giving back to society is an important if not essential part of their lives, a survey by U.S. Trust finds.

Based on a survey of 640 high-net-worth individuals with at least $3 million in investable assets, the 2015 U.S. Trust Insights on Wealth and Worth report found that 78 percent of respondents participate in charitable giving and that 66 percent volunteer time as a way to give back. The study also found that approximately one in three respondents either owns or is insterested in owning social impact investments...


One-Tap Giving? Extra Steps Mire Mobile Donations
June 1, 2015

On Monday, perhaps it was a Memorial Day parade that moved you. The sight of veterans marching might have touched off a desire to make a donation right then and there to the American Legion.

How Charity Fraud Hurts the Sector
June 1, 2015

I've talked before about how much it pains me to find out charities are doing not-so-good work. Those organizations that take in money but only donate a small percentage to their actual cause make us as donors really think (or at least they should).

If you missed the recent news about the four "cancer charities" being sued by the Federal Trade Commission, you should know that it's the largest case to date of charity fraud. Not only does this charity fraud harm the mission of other cancer charities, it has the potential to harm charitable giving as a whole.

The Art and Science of the Ask
June 1, 2015

How much effort and time do you really put into making a major gift ask to a donor? Here are some things to think about in preparation for the ask that you might find helpful as you review your strategic plan and get ready to talk to your donors.

Checkout-Fundraising Campaigns Raised $388 Million in 2014
May 29, 2015

Title: 2015 America's Checkout Champions

Organization: Cause Marketing Forum

Summary: The annual report found that 77 charity checkout campaigns at the nation's top retailers and restaurants raised more than $388 million in 2014.

The survey looks at only the partnerships that brought in $1 million or more by asking consumers to make a gift, donate their change, put their names on signs hung in the store, or round up the cost of their purchase.

The report stated that such cause-marketing programs have raised more than $3.88 billion in the last three decades.

It's All About Attitude
May 29, 2015

The key to ultimate individual success in any endeavor—whether it is nonprofit in nature or not—is one's attitude. You can have the greatest talent and ability in the universe. If you have a poor outlook and attitude you will ultimately fail.

Your Plan for Summer Fun(draising)
May 28, 2015

Summer is a great time to roll up your sleeves and dig into the work of fundraising that will make the next several months even better. So, raise a glass of iced tea in gratitude for the sunshine—and make time for these important, but often overlooked, summer activities.

WealthEngine and Announce Partnership
May 28, 2015

WealthEngine, the provider of predictive marketing analytics and audience development services, recently announced its new partnership with, the customer behavior platform for marketers. The partnership will allow fundraisers to leverage rich social behavior and proprietary wealth insights to segment donors, personalize messaging and inform donation requests.