NonProfit Pro

Editor's Note: See You Soon
May 19, 2021 at 11:13 am

In my first editor’s note, I promised to share insightful information to nonprofits to help them thrive, and I think I’ve done that.

Submit Your Nomination for the NonProfit PRO Professionals of the Year Awards
March 29, 2018 at 12:27 pm

Each year, NonProfit PRO commemorates the members of our nonprofit community for all that they do each and every day, and this year is no different. The NonProfit PRO Professionals of the Year Awards presents you with the opportunity to nominate someone you know who fits the bill in nine categories.

2017 NonProfit PRO Gold Award Winner: Social Media Mastery
January 15, 2018 at 12:35 pm

This was a difficult decision to make, but we chose Camphill because the campaign improved dramatically over last year’s impressive results, while showing how powerful and effective social media can be for smaller organizations...

2017 NonProfit PRO Gold Award Winner: On the Edge
January 12, 2018 at 12:37 pm

Riley’s Children Foundation, the fundraising arm of Riley’s Hospital for Children, aimed to introduce an additional touchpoint to their target audiences, which comprised of current and one-year lapsed donors, supporters giving at least $1,000 annually and under $1,000 prospects...

2017 NonProfit PRO Gold Award Winner: Peer-to-Peer
January 11, 2018 at 12:06 pm

The Charleston Animal Society’s annual Chili Cook-Off and Oyster Roast surpassed its initial predictions by a mile … and a half! It resulted in an income of over half a million, which exceeded its estimated $375,000 goal by a whopping 34 percent...

2017 NonProfit PRO Gold Award Winner: Renewal
January 10, 2018 at 1:04 pm

All of the entries are strong, well thought-out campaigns. The differentiator for Judicial Watch is its copy. Judicial Watch really leverages the core issue that motivates its donors: Judicial Oversight. The included letter is a little long, but full of benefits to donors in the form of issues Judicial Watch is working for on their behalf...

2017 NonProfit PRO Gold Award Winner: Multichannel
January 9, 2018 at 10:37 am

You can tell that there was tremendous effort put into this campaign, and it was well received. The campaign utilized a combination of several outbound components (post mailing, email series, video and thank-you postcards) and received a great response rate at 24.62 percent...

2017 NonProfit PRO Gold Award Winner: Email
January 5, 2018 at 12:37 pm

The challenge and complexity of this campaign along with its use of data and segmentation strategy is truly impressive. While this was a difficult campaign to pull off due to the fact that its email open rates were declining, it was executed remarkably well...

2017 NonProfit PRO Gold Award Winner: Direct Mail
January 4, 2018 at 12:57 pm

It’s clear that The Nelson-Atkins Museum of Art took the time to develop and create a visually appealing campaign, because in the direct mail piece, you can see a number of beautiful images of the organization’s artwork...