Multichannel

Making the Right Call
January 1, 2012

What do you do when a donor just stops responding to the mail? Here's a suggestion: Take a look at telemarketing.

Sorry, but It’s Not the Economy
November 1, 2011

If your fundraising hasn't been going well, you might have been telling yourself it's not your fault — it's the economy. But it's not. At least not entirely. Here are five much more likely reasons your fundraising doesn’t work.

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3
September 2, 2011

At the DMA Nonprofit Federation's New York Nonprofit Conference, the Human Rights Campaign was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell (DADT) legislation in the military.

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 3. View part 1 here and part 2 here.

Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
September 1, 2011

While backing up a direct-mail package with an e-mail is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA.