Follow these four steps for a fundraising/marcom partnership that breaks records in building understanding of your supporters and engaging them for the long run. And one that makes your daily to-do list more interesting than ever.
Twelve organizations recently joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. The participating organizations are: Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison.
FundRaising Success looks at amfAR’s 2011 Direct Marketing Fundraisers Association (DMFA) E-mail Renewal Package of the Year winning campaign, the holiday/year-end e-mail.
Kim Cubine shares political fundraising takeaways for the 2012 presidential election cycle offered at the panel discussion “The Great Debate: Channel Wars — Red vs. Blue, Old vs. New.”
Veteran fundraising expert Roger Craver shares five ways to get the most from your multichannel fundraising renewal efforts.
At the DMA Nonprofit Federation's New York Nonprofit Conference, the Human Rights Campaign was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell (DADT) legislation in the military.