Multichannel

So, Uh, Are We Doing This Right?
June 1, 2012

Direct-response fundraisers are being asked to measure more carefully in an increasingly complex environment. So, are we doing it right?

The 7 Steps to Multichannel Success
May 2, 2012

We live in a multichannel world. We're used to getting information from multiple sources. And so are donors. If we do it so easily in our daily lives, why is multichannel fundraising so hard?

Holistic Fundraising
April 1, 2012

As fundraising continues to evolve, I think we've moved even beyond the notion of multichannel integration. We've gone holistic. Or should.

Beyond Multichannel
April 1, 2012

Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent 
messaging — to 
fuel its fight for 
end-of-life rights.

The Evolution of Multichannel Fundraising
March 14, 2012

The concept of multichannel fundraising isn’t new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. The three phases outlined below highlight the evolution of multichannel fundraising.

What You 'Think' in Fundraising Can Kill You
March 8, 2012

Sometimes we forget. We forget that the whole world isn't just like us. We forget that fundraising efforts are often appreciated by our donors. They care about our work and are glad when they are able to help us accomplish more.