Multichannel

In part one of our three-part series of successful fundraising case studies from the past year, we focus on health-oriented organizations CaringBridge and HealthConnect One.

Check out this recent Oceana campaign. It not only used Web, e-mail, mail and telemarketing, but it also had good 
message flow, contact cadence and a campaign theme that resonated with the organization's constituents.

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

Follow these four steps for a fundraising/marcom partnership that breaks records in building understanding of your supporters and engaging them for the long run. And one that makes your daily to-do list more interesting than ever.

Twelve organizations recently joined forces to create the first-ever Integrated Marketing Advisory Board (IMAB) for the nonprofit sector. The participating organizations are: Amergent, Avalon Consulting Group, Barton Cotton, CDR Fundraising Group, Convio, Donordigital, Grizzard Communications, hjc, Merkle, Russ Reid, SCA Direct and Thompson Habib Denison.

What do you do when a donor just stops responding to the mail? Here's a suggestion: Take a look at telemarketing.

Follow these 7 steps to multichannel fundraising success.

Fundraisers that succeed in 2012 will remember A, B, C: alignment, balance and clarity.