Multichannel

Election 2010 Direct-Mail Analysis, Part 2
December 7, 2010

If the 2008 election was about hope and change, the 2010 midterm campaign, judging by its direct mail, was mostly focused on anger. That's the most obvious takeaway based on a review of the fundraising appeals and campaign fliers that we've seen during the year. Whether directed at President Obama, or at congressional leaders Harry Reid and Nancy Pelosi, this emotional touchpoint dominated political mail like it hasn't since the days of Bill Clinton.

Trends in the Fundraising Sector
October 26, 2010

Analyzing trends in the fundraising world is important on many levels. It lets you know what's happening in the industry, what that may mean for the future and how it compares to the past. Studying trends also lets you know where you stand compared to other organizations, allowing you to pinpoint what your organization is doing well and what it needs to work on.

What Fundraisers Need From Technology Consultants (and Vice Versa)
October 26, 2010

The whole point of working with an online fundraising technology consultant is to make your life easier. But sometimes the consultant-fundraiser relationship can be just as difficult and complex as keeping up with all the new technologies themselves.

3 Common Online Fundraising Mistakes (and How to Avoid Them)
October 12, 2010

There are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.

Getting to the Heart of the Donor
October 1, 2010

There's much debate underway regarding the effectiveness of traditional fundraising sources. We're hearing a lot about social media, the importance of websites, emerging technologies and the transitioning of direct mail to electronic media.