Multichannel

Beyond Multichannel
April 1, 2012

Compassion & Choices relies on ‘omnichannel’ marketing — a steady flow of consistent 
messaging — to 
fuel its fight for 
end-of-life rights.

Holistic Fundraising
April 1, 2012

As fundraising continues to evolve, I think we've moved even beyond the notion of multichannel integration. We've gone holistic. Or should.

The Evolution of Multichannel Fundraising
March 14, 2012

The concept of multichannel fundraising isn’t new, but it has certainly evolved to new levels of relevance as the result of the recent advances in and proliferation of mobile and social media. The three phases outlined below highlight the evolution of multichannel fundraising.

What You 'Think' in Fundraising Can Kill You
March 8, 2012

Sometimes we forget. We forget that the whole world isn't just like us. We forget that fundraising efforts are often appreciated by our donors. They care about our work and are glad when they are able to help us accomplish more.

Healthy Fundraising
March 1, 2012

In part one of our three-part series of successful fundraising case studies from the past year, we focus on health-oriented organizations CaringBridge and HealthConnect One.

Oceana Dives Into Multichannel Marketing
March 1, 2012

Check out this recent Oceana campaign. It not only used Web, e-mail, mail and telemarketing, but it also had good 
message flow, contact cadence and a campaign theme that resonated with the organization's constituents.

A Conversation on Integrated Marketing and Fundraising, Part 3
February 27, 2012

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

A Conversation on Integrated Marketing and Fundraising, Part 2
February 24, 2012

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.

A Conversation on Integrated Marketing and Fundraising, Part 1
February 22, 2012

FundRaising Success speaks with Integrated Marketing Advisory Board Chairman Michael Johnston, founder and president of Hewitt and Johnston Consultants (hjc), and IMAB member Sara Spivey, chief marketing officer at Convio, about the role of the IMAB and the importance of integrated marketing and fundraising in today's landscape.