Multichannel

Direct Marketing
Recurring Themes: The Case for Integrated Marketing Communications, Part 1
December 13, 2013

Recent discussions focus on a myriad of topics, but in the past three to four weeks, the recurring targeted topics seem to include the following: cold calling, converting supporters into superstars, the education angle, increased brand awareness, determining what is fundraising ROI, how to apply for grants, the correct use of social media, and planning and executing events. Let’s explore a few of these topics.

Direct Marketing
Follow-Up Is Key to Year-End Fundraising Strategy
December 3, 2013

I imagine many of you have sent out your year-end appeals within the last few weeks. Are the donations pouring in yet? No? Don’t worry, it’s not time to hit the panic button. Instead, make sure that follow-up is a key part of your year-end strategy.

Even though the end of the year is when most nonprofits see the highest level of giving, it’s also a busy time for your donors.

Once is not enough and you need to follow up with friendly reminders.

Direct Marketing, E-Philanthropy
Fuel Your Fundraising With Inbound Marketing
November 5, 2013

Where have all the donors gone? The reality is that potential donors abound, but nonprofits aren’t reaching them in an effective way. And to be successful with their donor activation efforts, nonprofits need to be focused on integrating inbound marketing into their fundraising and social-media strategies.

Fundraising with social media may or may not be on your nonprofit organization’s radar. At this time of year, all eyes in the nonprofit sector turn toward year-end giving.

Direct Marketing
Direct Marketing
2 New Must-Do Steps for Taking Your Fundraising to the Next Level
October 30, 2013

Along with the five steps recommended in 2010, now there are two more that nonprofits should add to the list: optimization of online fundraising and adoption of an omnichannel fundraising strategy. Yes, it’s more to do, but the return on investment will be high while the cost of ignoring these steps will be even higher.

Direct Marketing
Where Does Integrated Marketing Communications End?
October 25, 2013

All people are looking for a quick and simple way to be informed. Your prospects are no different. Time cannot be wasted, effort needs to be maximized and results are driving the end game. So why not start with planning the end game?

Direct Marketing
3 Keys to Year-End Giving Success
October 9, 2013

The final months of the year are going to be big months for nonprofits; that’s a given. The main question is: How are you going to capitalize on the philanthropic spirit?

Direct Marketing
Direct Marketing
Direct Marketing