Engage Conference Spotlight: Omnichannel vs. Multichannel
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
For years, the term multichannel fundraising was the key buzz term in the fundraising industry. But as multichannel integration became the norm, a new term entered the lexicon: omnichannel fundraising, which expands on multichannel fundraising to include a holistic fundraising approach with the fundraising, marketing and advocacy messages across all mediums.
Dennis Lonergan, owner of Eidolon Communications, is a pioneer in the use of omnichannel vs. multichannel, and in our July 2012 issue, FS Editor-in-Chief Margaret Battistelli Gardner discussed "Omnichannel vs. Multichannel" with Lonergan, who will be one of the presenters of the Human Rights Campaign case study at the Engage Conference.