Multichannel

In this webinar we discuss the fears surrounding mobile & text-to-give, interactive websites, and video… and how to overcome them.

A lot of nonprofits use events to bolster their fundraising. Whether it’s a bake sale or a 5K, view this webinar to get it right!

This year, the FSV advisors tackled the issues every-sized organization and mission need to know to thrive well into the next decades.

Integrated marketing communications is like the theory of evolution in marketing — only the strongest, agile and most efficient media and tools survive.

Nonprofits get 30 percent of their individual donations in December, so having a successful year-end fundraising campaign is essential. By now, you’ve probably heard that taking a multichannel approach to your fundraising is the only way to go. But how do you do it? Here’s a handy list of 12 steps for campaigns.

We believe that successful nonprofits need a truly diversified fundraising program. Two reasons: (1) Just as we all need a diversified investment strategy for our retirement, nonprofits shouldn't put all their eggs into one fundraising basket, and (2) a strong, diversified fundraising program is one in which various channels will actually strengthen each other. The results are larger than the sum of the parts.

I hear it all over the industry and from a few of my clients: Why can’t we do that by e-mail? The drums have been beating for nearly a decade about the new frontier. What I say to them is yes, you should have a healthy digital-marketing campaign, but you need to keep your toes in every channel if you want to raise money … and that includes telemarketing.

I want to discuss a troubling digital divide — and it's not the kind you think.

When there is strategic integration of all fundraising channels, you achieve the best possible results. This article touches on five main digital strategies: mobile, websites, e-mail, using digital media to thank donors and social media.

City Harvest of New York City took a leap of faith when it decided to expand its anti-hunger programs. Teamwork and strong branding helped raise the funds it needed to be successful. The collaborative approach to developing messaging not only helps secure the City Harvest brand, but it creates an easier transition as donors mature in their relationship with the organization.