Digital Marketing and Fundraising
It's a match made in heaven — as long as you're using it correctly.
Before launching into my any discussion about digital marketing, I must emphasize that the more traditional fundraising channels (i.e., direct mail) must be complemented and enhanced by all emerging fundraising channels (i.e., e-appeals). When there is strategic integration of all fundraising channels, you achieve the best possible results. This article touches on five main digital strategies: mobile, websites, e-mail, using digital media to thank donors and social media.
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