Multichannel

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 2
August 22, 2011

At the DMA Nonprofit Federation'sOpens in a new window New York Nonprofit ConferenceOpens in a new window, the Human Rights CampaignOpens in a new window was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell Opens in a new window(DADT) legislation in the military.

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 2. View part 1 here.

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 1
August 18, 2011

Yesterday at the DMA Nonprofit Federation's New York Nonprofit Conference, the Human Rights Campaign was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell (DADT) legislation in the military.

Juggling and the Fine Art of Fundraising
August 1, 2011

Continuing our four-part series on successful fundraising campaigns from the past year, here are case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive.

The Future of Fundraising
August 1, 2011

I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years.

New Multichannel Fundraising Report From DirectMarketingIQ
July 21, 2011

If you haven't heard, there's a new report available on multichannel fundraising from FundRaising Success sister brand DirectMarketingIQ. The report, "The Art & Science of Multichannel Fundraising," which I am honored to be a part of, is a guide of best practices, tips, techniques and case studies on multichannel fundraising campaigns compiled by some of the nonprofit industry's brightest minds and most successful organizations.

Multichannel Explosion ... and Evolution for Fundraisers
July 11, 2011

The core philosophy of integrated marketing is hardly new — that by communicating a consistently targeted message to constituents across multiple channels we increase overall effectiveness beyond the potential of any one channel alone. But in recent years, the number and nature of channels have increased exponentially.

Phone It In
July 1, 2011

Today more than ever, telephone marketing is still the purest form of marketing. Although some consider it "old-school," it's the only channel that allows you to get real-time feedback from donors and a yes/no answer after each call. At its best, telefundraising is a priceless tool that brings in more than donations — it brings you loyal donors with immeasurable lifetime value.