Multichannel

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 3
September 2, 2011

At the DMA Nonprofit Federation's New York Nonprofit Conference, the Human Rights Campaign was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell (DADT) legislation in the military.

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 3. View part 1 here and part 2 here.

Multichannel Campaign of the Year: MSPCA Holiday Tree Campaign
September 1, 2011

While backing up a direct-mail package with an e-mail is technically "multichannel," the best, most aggressive multichannel campaigns use more than two channels. Such was certainly the case with this effort by DaVinci Direct on behalf of MSPCA.

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 2
August 22, 2011

At the DMA Nonprofit Federation'sOpens in a new window New York Nonprofit ConferenceOpens in a new window, the Human Rights CampaignOpens in a new window was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell Opens in a new window(DADT) legislation in the military.

Over the next few weeks, FundRaising Success will share an in-depth case study on HRC's DADT repeal campaign from 2010, which is published in full in FS sister brand DirectMarketingIQ's report, "The Art & Science of Multichannel Fundraising."

Here is part 2. View part 1 here.

Case Study: Human Rights Campaign Don't Ask, Don't Tell Repeal, Part 1
August 18, 2011

Yesterday at the DMA Nonprofit Federation's New York Nonprofit Conference, the Human Rights Campaign was honored as the Nonprofit Organization of the Year. One example of just how deserving HRC is of this tremendous award is its success in repealing the Don't Ask, Don't Tell (DADT) legislation in the military.

Juggling and the Fine Art of Fundraising
August 1, 2011

Continuing our four-part series on successful fundraising campaigns from the past year, here are case studies on Stop Hunger Now's Haiti Relief campaign and the Salvation Army's annual Red Kettle Drive.

The Future of Fundraising
August 1, 2011

I'm going out on a limb to predict the future of fundraising. Here's my take on four key trends that will dramatically change our field in 31 years.

New Multichannel Fundraising Report From DirectMarketingIQ
July 21, 2011

If you haven't heard, there's a new report available on multichannel fundraising from FundRaising Success sister brand DirectMarketingIQ. The report, "The Art & Science of Multichannel Fundraising," which I am honored to be a part of, is a guide of best practices, tips, techniques and case studies on multichannel fundraising campaigns compiled by some of the nonprofit industry's brightest minds and most successful organizations.