Database Marketing

Here are three major stages to increasing and taking advantage of database depth to tap untapped areas and maximize fundraising.

This year, the FSV advisors tackled the issues every-sized organization and mission need to know to thrive well into the next decades.

This session pulls together real data champs to help you figure out the best ways to gather that donor info and what to do with it.

This clip is from the video roundtable held at the Reinventors Network. The conversation included Jacob Harold of GuideStar, Mari Kurashi of GlobalGiving and Clara Miller of The F.B. Heron Foundation. The full conversation is online here. My comments are focused on the system of philanthropy — individual and institutional, recognizing the digital infrastructure on which it now stands. The panelists had all just been asked to think about how these funds — voluntary, fragmented and privately controlled — could be directed toward major, rapidly threatening crises such as climate change.

Whether you are already part of a co-op or thinking about joining one (or more), take advantage of the many prospect and housefile models available. Co-op staffs are experienced direct-marketing professionals who will help you improve your fundraising results using the latest modeling techniques, resulting in greater efficiency and more net income.

Three months ago, I would have told you that I know my audience well. Yes, we’re targeted, we survey them, capture data in our CRM, segment our lists, etc. And it’s not that it wasn’t true. Rather, we had no idea how much we were missing without audience personas. Now, I’ve worked with my team at Greenlights for Nonprofit Success to formalize our target audiences and develop personas that we can all refer to easily. The process and insight has had immediate impact in our work and the decisions we’re making.

Welcome to Part 2 of yesterday's post. Modeling: The more I thought about it, the more I wanted to know what the experts were thinking — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

The costume department at FundRaising Success has gone all out to bring you today's installment. Jo, er ... Alex Trebek puts Integral's Jim Emlet and Kevin Moran through their paces with a quick bonus round of Data Jeopardy. No wonder the score is 0 - 0; no one seems to know how to answer in the form of a question!

The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.

Since spring is now officially here, what better time of year to clean out the virtual dust bunnies that have accumulated in your donor database? Your nonprofit is probably well into executing on its strategic plan for 2013, and you may have a good sense of your outreach needs as you gear up for the year-end giving crunch. Ensuring that your database is thoroughly cleaned and scrubbed is a critical, but often overlooked, success factor for nonprofits.