Think You Know Your Audience? Yeah, So Did I

Three months ago, I would have told you that I know my audience well. Yes, we’re targeted, we survey them, capture data in our CRM, segment our lists, etc. And it’s not that it wasn’t true. Rather, we had no idea how much we were missing without audience personas. Now, I’ve worked with my team at Greenlights for Nonprofit Success to formalize our target audiences and develop personas that we can all refer to easily. The process and insight has had immediate impact in our work and the decisions we’re making.