Data is Your Friend!
Sponsored by: CDS Global
Speakers: Laura Thornton, Director of Marketing, ChildFund International; Ben Miller, Director of Analytical Services, Craver, Mathews, Smith; and Tim Daugherty, Deputy Director, Direct Marketing, Habitat for Humanity International
Sure, for many people, gathering and analyzing statistics isn't the most fun part of fundraising. But others just love it. And it's essential. Good thing the rest of you have that second group to guide you in the all-important area of data capture. And this session pulls together some real data champs to help you figure out the best ways to gather that donor info and what to do with it.
The best ways to capture data
What you should be capturing
Obstacles to useful data capture and how to overcome them
What you should be doing with the data you capture
Sponsored by CDS Global