Database Marketing

Are Your Suffering From Data Dread?
May 23, 2014

You know you need to gather donor data. But why? And more importantly, how? And what do you do with it once you've gathered it? Are you gathering too much? Or the wrong kind?

Donor Data Is Your Friend! 5 Steps to Get You Started
May 22, 2014

Guest post by Donna Mehr, editor of Smart Annual Giving: Individual fundraising can be segmented and measured in countless ways. This is where things can become overwhelming with donor data. 

You need to start small, determine your most important questions and figure out how to answer them. Break it down into these five steps to start: 1. Identify and collect your most important information. 2. Calculate and measure. 3. Analyze. 4. Strategize. 5. Document.

ProSpeak: Where Lies the Future of Digital?
May 1, 2014

If there’s a link, we can track it. But digital fundraising isn’t bound by links. It may surprise you, but the future of digital is actually offline. It encompasses all forms of marketing, video, advertising, direct response, social, branded websites, maps, search, third-party review platforms, brick-and-mortar locations, events, etc.

It Matters. It Really Does.
May 1, 2014

You don't want to send your donors the wrong message or — worse — an insensitive one due to dirty donor data. So how clean is your data?

Donor Data: The Key to Retention
March 26, 2014

How the right data can help you look beyond the numbers and figure out how and why donors connect — and stay — with you.

Why Your Donor Database Is Your Nonprofit's Greatest Asset
January 22, 2014

In the nonprofit world, most registered charities derive the majority of their funding from donors who are individuals, businesses or foundations. Among them are those who treat their donor database systems as critical to their success. Unfortunately, there are a large number of nonprofits who treat their donor databases as an afterthought or do not have a donor database system at all.