Donor Data Is Your Friend! 5 Steps to Get You Started
Guest post by Donna Mehr, editor of Smart Annual Giving: Individual fundraising can be segmented and measured in countless ways. This is where things can become overwhelming with donor data. You need to start small, determine your most important questions and figure out how to answer them. Break it down into these five steps to start: 1. Identify and collect your most important information. 2. Calculate and measure. 3. Analyze. 4. Strategize. 5. Document.