June 16, 2011
Donors see your envelope first — and maybe last. If there is nothing that captures attention, you’re sunk.
Creative
June 15, 2011
Three fundraising professionals shared 30 ideas for fundraising success at Fund Raising Day in New York. Here are ideas 1-10.
May 1, 2011
These 12 strategies aren't the only things I'd do to transform my donor-development office. They may not even be the most urgent things I'd do, or even the most important. But they are the things I'd do that I think would have the most lasting impact. They would make the most difference to converting my imaginary donor-development department from the under-funded, misunderstood appendage to the fundraising function that I found on joining the organization into the finely honed, high-
earning core activity that I'd like to leave behind when, in the fullness of time, I move on to pastures new (you have to indulge me a little here, in this fantasy). Anyway, here we go.
March 3, 2011
Writer-for-hire Rick Grant takes on a lapsed-donor case.
March 2, 2011
Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.
February 22, 2011
Five fundraising professionals offered ideas for success and growth for this year and beyond to wrap up day 1 of the DMA Nonprofit Federation's 2011 Washington Nonprofit Conference.
January 4, 2011
Here are five content marketing lessons fundraisers can take from successful content marketers.
January 1, 2011
This year I wanted to 1) motivate nonprofit communicators to reflect so they'll increase the impact of their work this year and 2) share the core lessons learned with their peers. Thus the "most valuable marketing lessons learned in 2010" survey was born.
January 1, 2011
I deliberately became a lapsed donor (13+ months) in early 2010 in order to receive more reinstatement and acquisition mail, to see how nonprofits would endeavor to woo me back. Recent lapsed-donor direct-mail efforts from St. Labre and CARE really stand out.
January 1, 2011
Fundraising pros Dane Grams and Richard DeVeau offer some general tips for small and midsized nonprofit organizations.
