SOFII's Choice(s)
November 1, 2010

We'd like to introduce SOFII to those of our readers who don't know about it and share some of the fundraising efforts that have made it into the site's Best of the Best Showcase.

Fundraising and the Backward Brain
November 1, 2010

We found eight distinct cases of hemispheric flip in direct-mail fundraising. Hemispheric flip is when the sides of the brain are incorrectly deployed: What should be rational decisions are made emotionally ... and vice versa.

Voices Carry
November 1, 2010

The only voice we should be concerned about in our direct-mail fundraising is the voice that works — the voice that raises the most money. And the great thing about fundraising is that we can test one letter versus another, one style or voice against something very different, to find what works best.

6 Tips for Communicating in a Way That Truly Resonates
October 19, 2010

At a time when people are tweeting, blogging, e-mailing and more 24/7, the best way to genuinely connect and create change is via truly human, in-person presentations. To help you get started creating presentations that really stick with your audiences, here are a few tips on how you can incorporate repeatable sound bites.

3 Common Online Fundraising Mistakes (and How to Avoid Them)
October 12, 2010

There are still several common mistakes fundraisers make in their online communications, says Thomas Gensemer, managing partner at online technology provider Blue State Digital. Here, he shares those common online fundraising mistakes and provides ways fundraisers can overcome them.

This Month — A Brandraising Twofer
October 1, 2010

Start your donor relationships off right with prompt, polite thank-you notes, and start lighting the fire for your end-of-year appeals today.

And the Winners Are …
September 1, 2010

It was a big year for the Gold Awards, folks! 2010 marked the year with the largest number of entries to date. All told, the 108 submissions represented 15 nonprofit organizations and 30 agencies. We're thrilled, and want to say congratulations to the winners and thank you to everyone who participated.

Happy Holiday (Giving) Season to You!
September 1, 2010

FundRaising Success recently did a quick, informal poll of a number of fundraising professionals from across the sector, and here are some of their "off-the-top-of-my-head" tips for ending the year with an uptick in giving.