Baby, Come Back ...
January 1, 2011

I deliberately became a lapsed donor (13+ months) in early 2010 in order to receive more reinstatement and acquisition mail, to see how nonprofits would endeavor to woo me back. Recent lapsed-donor direct-mail efforts from St. Labre and CARE really stand out.

Go On ... I Dare You
January 1, 2011

Do you have the guts? I have 10 ideas that might scare the daylights out of you. They're probably difficult, politically unpopular or against the rules of your organization. Furthermore, these ideas might not work for you. They could even be very, very bad for you. But I don't think so. These are good ideas that have worked for others who made them happen despite the difficulties. I dare you to try at least one.