There's plenty of time for some last-minute efforts that can produce income without driving you right over the abyss. I've compiled a list of eight things that won't take much time but have the potential to raise money before Dec. 31. And I've listed them as a checklist to give you the satisfaction of celebrating progress with a check mark. Ready? Here goes!
Three fundraising professionals shared some statistics on year-end giving and provided ways to make your end-of-year fundraising campaigns stand out from the crowd in the session "Taking Your End of Year Campaign … Outside the Box."
Thanksgiving is a perfect time to connect more deeply with donors. And to do that, you have to plan ahead.
To persuade donors to give amid an increasingly competitive nonprofit landscape, you must move your messaging away from organizational needs and toward social impact. In so doing, you will enjoy an individual donor base that is more invested, engaged and committed to the work your nonprofit does in the community.
Are you on the campaign trail to win the hearts and dollars of your donors for your cause? Your organization's survival depends on what your donors decide — not just on one day, but again and again as they are presented with your messages.
If you invest in a horse and never give it the chance to run full out, on its own terms, you'll never know how fast or how far it can go for you.
Tis' the season when nonprofit organizations around the globe are busy planning their year-end direct-mail appeals. For small-shop fundraisers constrained by limited resources, getting out a direct-mail appeal on a budget can seem like an insurmountable task.
The Toy Industry Foundation's Jean Butler shares the key tactics her organizations utilizes to keep giving moment going beyond just the year-end giving season.
If you don't have the budget for the kind of wonderful research that is available now to raise the odds that a fundraising campaign launch will succeed, and you have to resort to depending heavily on your gut, what can you do to mitigate your risk?
You are simply not going to get your donors' attention with jargon and lame words and phrases. Keep trying. Don't waste the valuable real estate on your website or donation page. Make every single word count!
