Looking Back: Hey, Will You Give A Guy A Lift (Note)?

FundRaising Success published its first issue in November 2003, which makes this our 10-year anniversary year. To celebrate, we'll be taking a look back at past issues throughout the year.

In the March/April 2004 issue, back when FS was only published six times a year, our Just Slightly Contrarian columnist, renowned copywriter Jerry Huntsinger, explained how a well-crafted lift note can "put a little pop in your package" in "Hey, Will You Give a Guy a Lift (Note)"?