Copywriting

8 Tips to Help Prospective Donors Enjoy Your Letter
October 26, 2022 at 10:05 am

If we’re not careful, taking such a clinical approach can distract us from considering our readers’ overall experience of the package they receive. Here are a few suggestions to help you stay mindful of your readers’ feelings.

Don’t Make Year-End Giving a Transaction
October 5, 2022 at 12:26 pm

Year-end revenue is essential to the well-being of many nonprofits. It’s important to communicate with supporters in such a way to maximize not only short-term income but subsequent giving as well. A feature of most year-end campaigns emphasizes the tax benefits of charitable giving.   

Have You Tested These 5 Assumptions Lately?
August 24, 2022 at 10:17 am

Testing is about the most basic best practice we have in direct marketing. It’s how we measure what works and what doesn’t. In fundraising, it’s critical because if there’s one lesson we’ve all learned over and over, it’s that direct mail is counterintuitive. Logic and common sense do not apply. Except when they do.

Follow This Simple Formula for Your Mission and Vision Statements
July 7, 2022 at 11:15 am

Your nonprofit has its own identity, and it’s likely that you want to tell your whole story to your stakeholders. However, when nonprofits wrap everything that the organization is about into its mission and vision statements, a lot of the power and decision-making value is lost in these lofty and winding statements. 

Welcome to Your Donor’s Story
June 2, 2022 at 12:35 pm

Writing a successful fundraising communication — be it an e-appeal, social media post, direct mail letter, personal letter, program copy or anything else — can feel daunting. Especially given the high rate of failure (since 100% response is rare), having to write the ask can seem like a pathway to failure.

How to Write a Superb Case Statement
May 9, 2022 at 9:21 am

A well executed case statement inspires donors to invest in your future. Here are tips to help you write a top-shelf case statement.

Top Secret: Underused Strategy to Keep Donors Close 
May 3, 2022 at 11:20 am

The sorry state of donor retention has been a topic of discussion for at least the past decade. Yet too many nonprofits still don’t prioritize donor retention strategies. A prompt, personal, powerful thank you is the bare minimum. What do you do to keep donors close?