Content Strategy for Nonprofits: How to Make Your Site Evergreen
September 3, 2019 at 11:29 am

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your visitors and spurs them to action — especially as you work with a limited budget and resources? Try the content strategy tips listed in this article.

The Magic of Moving People Through Nonprofit Storytelling
February 21, 2019 at 2:09 pm

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

3 Secret Storytelling Ingredients to a Irresistible Nonprofit
August 8, 2018 at 12:36 pm

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

#NPPTrendingNow Ep 53: What's With Guerrilla Marketing—for Nonprofits?
July 27, 2018 at 12:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

Simple—A Key to Effective Messaging
February 28, 2018 at 1:42 pm

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

9 Best Practices for Successful Fundraising Communications
February 15, 2018 at 1:15 pm

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

Be Brief and Compelling
February 1, 2018 at 12:38 pm

Today’s Associated Press Style, used by most journalists and professional communicators, seeks to abbreviate copy and save valuable space—whether in print or online—knowing that readership and comprehension both increase with brevity....