Copywriting

Hidden Treasures for Fundraising Copy
September 9, 2020 at 12:12 pm

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Storytelling for Major Donors
August 11, 2020 at 12:43 pm

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

How Donors Read Your Letters
July 22, 2020 at 11:47 am

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”

Content Strategy for Nonprofits: How to Make Your Site Evergreen
September 3, 2019 at 11:29 am

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your visitors and spurs them to action — especially as you work with a limited budget and resources? Try the content strategy tips listed in this article.