Copywriting

Why Your Supporter Should Be at the Heart of Everything You Say
August 12, 2021 at 11:35 am

As much as we all dislike encounters with me-focused people, we can sometimes slip into the same kind of mindset when talking with our donors in our online and offline fundraising programs. The use of the word, “talking” is deliberate here because your communications should sound like a personal conversation you are having with your donor...

How to Write Power Stories, Part 2
May 27, 2021 at 9:10 am

Our stories have to engage readers on such a powerful emotional level that when we transition from them to the ask, readers feel compelled to take an action or make a gift. Like a still-life painting or a well-written haiku, archetypal images set a scene for readers in just a few words...

How to Write Power Stories, Part 1
May 13, 2021 at 11:44 am

We all know telling a good story engages readers and gets them emotionally involved so that they feel compelled to send a gift to your organization. But simply being advised to “tell a story” is pretty empty advice without some concrete guidance about what kind of story to tell and how to tell it.

Is the Narrative Nonprofits Use Promoting Stereotypes?
March 15, 2021 at 1:06 pm

The language we use to define people triggers automatic associations in our minds and influences the way we think and feel about them. If we are framing groups based on their deficits, our minds will only associate them with their deficits.

Can You Fake Caring?
September 30, 2020 at 11:25 am

When a writer struggles to develop an emotional connection with an organization, the problem might not be the mission. 

Hidden Treasures for Fundraising Copy
September 9, 2020 at 12:12 pm

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.