Copywriting

Content Strategy for Nonprofits: How to Make Your Site Evergreen
September 3, 2019 at 11:29 am

How do you create high-quality, SEO-friendly, evergreen content that ranks well, benefits your visitors and spurs them to action — especially as you work with a limited budget and resources? Try the content strategy tips listed in this article.

The Magic of Moving People Through Nonprofit Storytelling
February 21, 2019 at 2:09 pm

Who doesn’t love a good story? When it comes to the nonprofit marketing space, and you’re asking people to reach deep into their pockets and donate to your mission, your story better be good...

3 Secret Storytelling Ingredients to a Irresistible Nonprofit
August 8, 2018 at 12:36 pm

What is it that makes some nonprofits seem simply irresistible? And how can you harness that energy for your organization? If you look closely, you’ll see there are a few key ingredients they seem to have in common. And these ingredients really have to do with their storytelling...

#NPPTrendingNow Ep 53: What's With Guerrilla Marketing—for Nonprofits?
July 27, 2018 at 12:02 pm

Welcome back to #NPPTrendingNow, a weekly video series where NonProfit PRO Editor-in-Chief Nhu Te breaks down the top three coveted stories of the week. Here's what we've got going on for you this week: nonprofit staffing, the ethics and opportunities of guerrilla marketing and a fast review of fundraising copy...

Simple—A Key to Effective Messaging
February 28, 2018 at 1:42 pm

We recently had the pleasure of having lunch with Alan Siegel, a well-known New York City-based brand expert. We had contacted him after reading an article in The New York Times about nonprofits turning to pros, like Alan, to craft marketing campaigns to sell their causes to donors...

9 Best Practices for Successful Fundraising Communications
February 15, 2018 at 1:15 pm

I don’t write copy for clients. It’s just not the most strategic use of my time. If you’re the CEO or chief development officer at a nonprofit, chances are this is true for you, too. I have yet to work with a CEO or chief development officer who is fulfilling his or her potential or responsibility in fundraising by re-writing (vs. brief edits) a document...

Be Brief and Compelling
February 1, 2018 at 12:38 pm

Today’s Associated Press Style, used by most journalists and professional communicators, seeks to abbreviate copy and save valuable space—whether in print or online—knowing that readership and comprehension both increase with brevity....

Think Creatively: 8 Copywriting Tips for Better Donor Engagement
November 16, 2017 at 12:23 pm

Let’s say you’ve been asked to write the year-end appeal for your organization. Now you’re staring at that proverbial blank sheet of paper or more likely, the new (and wordless) document you’ve opened on your computer. You feel the pressure mounting …And now what do you do?...

The Guardian Sets Up a Nonprofit to Support Its Journalism
August 28, 2017 at 11:16 am

The Guardian, three years removed from a Pulitzer Prize that helped spur the British newspaper’s international expansion, is fully embracing a new moneymaking strategy in the face of industrywide revenue problems: philanthropy. The company has established a nonprofit venture in the U.S., theguardian.org, to focus on tapping philanthropic organizations—or even corporate foundations and think tanks—for…

How to Tell Strategic Nonprofit Stories That Raise Money
July 25, 2017 at 11:20 am

Storytelling has been "hot" for some time now and for good reason. Our human brains are wired for storytelling. We’re automatically open and receptive. So, you’d be foolish not to use this to your advantage when it comes to your nonprofit marketing and fundraising—especially if your goal is to raise money. Storytelling is not difficult once you get the knack of it...