Can You Fake Caring?
September 30, 2020 at 11:25 am

When a writer struggles to develop an emotional connection with an organization, the problem might not be the mission. 

Hidden Treasures for Fundraising Copy
September 9, 2020 at 12:12 pm

As a writer of fundraising copy, one of my frustrations is having to create copy on a regular basis with little material to work with.

Storytelling for Major Donors
August 11, 2020 at 12:43 pm

You probably don’t need to be convinced of just how important storytelling is to successful fundraising. It goes without saying.

How Donors Read Your Letters
July 22, 2020 at 11:47 am

The oldest piece of advice in the world of fundraising copy is probably this: “You are not your donor.”