Copywriting

9 Ways You Can Improve Your Writing Skills
July 6, 2017 at 11:01 am

Business writing skills are more important than ever before. In a world full of emails and messages, you need to be able to get your point across in writing. If you feel you need some help with your business writing skills, here are nine tips that will help you improve...

More Copy Could Equal More Donations
June 7, 2017 at 10:25 am

The words you use on your donation page are powerful. And there’s a danger in assuming your donor understands why they should give to you just because they land on your donation page. By adding copy to your page, you can articulate those reasons clearly and increase your donations...

Falsehoods: Check the Sources!
May 3, 2017 at 9:50 am

There is a lot of talk these days about fake news. Fake news is intentional misinformation. Falsehoods. I recall getting an email from a friend during the 2008 presidential election. The information presented was shocking, but appeared to be from a “reliable” news source. I spent 15 minutes on Google and found that the information was completely false...

Top 5 Digital Skills For Nonprofit Professionals
April 27, 2017 at 9:12 am

Digital outreach is a crucial component of how nonprofits engage with potential donors. The importance and reach of a nonprofit’s digital efforts require a dedicated professional—or more—to maintain them...

Could You Write a Swimming Pool? Resources for Copywriters
January 17, 2017 at 10:55 am

Persuasive copywriting is just one skill in the fundraiser’s toolbox, but I’d argue that it’s critically important. After all, everything from your newsletters, to your fundraising appeals, to your grant proposals, to your online campaign, to your website, stems from the written word. It’s a skill-set that you should be honing on a regular basis. How? Here are a handful of my most-relied upon resources...

How to Raise A Lot More Money by Thinking Small
January 12, 2017 at 8:00 am

You probably remember the photo of the body of a little Syrian boy, washed up on a Turkish beach in September 2015. It's a hard photo to look at; he looks like he's sleeping, in that sprawling, completely relaxed way that toddlers sleep. But he's not asleep. This photo galvanized (sort of) humanitarian response to…

Here's One Word You Should Stop Using
January 11, 2017 at 2:48 pm

Would you like to be a better writer? Would you like to be a more effective public speaker? Would you like to engage donors in conversations that are more meaningful? I have some good news for you. Being a more successful communicator is easier than you think. Here is just one simple thing you can…

How to Plan Your Stories for 2017
January 9, 2017 at 8:00 am

Deciding on your big picture goals and creating at least some loose project plans can give you structure for the year. But how can you plan for storytelling? That’s what I want to talk about in today’s blog. These tips will help you with editorial and content planning and more. Think about your themes. While…