What Your Donors Never Tell You
March 1, 2012

The bottom line is most donors won't tell us if they are unhappy — but they will make it clear by reducing or discontinuing their giving. Listen for these unspoken messages when you review your results;

A Love Story in Words and Pictures
February 1, 2012

I tend to toss the lot of sameness into a basket to open and look through later, but there are a few rare exceptions — like everything I receive from Best Friends Animal Society. Those mailings are like a treat, an irresistible feast of cuteness and an infallible pick-me-up.

Looking for Inspiration in All the Wrong Places
January 26, 2012

Unfortunately, there isn't an "inspiration switch" to flip when we're having a hard time collecting enough interesting thoughts to string together for a fundraising activity. What's a fundraiser to do?

'I Would Like to See Mobile Go Away.' He Said What?
January 20, 2012

As part of our January cover story, we asked some fundraising pros to fill in these blanks: "My favorite trend right now is ______. I would like to see _____ just go away." Some of their answers were pretty surprising, with things likes mobile giving, special events and good ol' No. 10s being wished off the face of the fundraising earth.

3 R’s for Time-Strapped Fundraisers
January 12, 2012

By using these three R’s throughout 2012, you may be able to talk to your donors in more ways and still have time left over to have a life.

How to Not Reactivate a Donor
January 10, 2012

If you can't even get the person's name or last gift right, how on earth do you expect a donor to believe you will use his or her donations effectively?

How Nonprofits Make Data Fun and Informative
January 10, 2012

Graphical representations of information, known as infographics, can help nonprofits weave anecdotes and rock-solid evidence into beautiful stories that appeal to both the head and the heart.

Well-designed infographics can convey complex information in surprisingly engaging ways, and their popularity is skyrocketing. Type “infographics” into a Google search and you will see them by the hundreds on topics as varied as the U.S. debt and how much you can drink at an office party.

Resolutions for 2012
January 1, 2012

Here are ideas that I've heard fundraising professionals advise over and over during the past few years — all of which make good sense and great fundraising.