Engage Conference Spotlight: Lead the Way
On May 9, FundRaising Success is hosting its first-ever face-to-face event: the Engage Conference. Engage is the only case-study-focused fundraising conference focusing on the keys to success from organizations that have successfully made the leap from just-getting-by nonprofits to powerhouse organizations. Leading up to Engage, we will be highlighting content from the participating organizations and speakers that we've published over the years.
The opening of your fundraising letter is vital in garnering direct-mail donations. In her October 2008 story, FundRaising Success DM Diagnosis writer Kimberly Seville highlighted several opening paragraphs from a number of fundraising appeals, including this introduction from the American Bible Society:
When masked motorcyclists lobbing grenades bombed the Bible Society in Pakistan, I hoped it would be an isolated incident. When Sudanese radicals seized Scriptures meant for students at the University of Khartoum, I prayed, “Please, Lord, not again.”
But when it happened again in the war-torn Gaza Strip, I was forced to admit … GOD’S WORD IS UNDER ATTACK.
American Bible Society, a faith-based organization dedicated to bringing the message of the Bible around the world, is one of the three featured organizations at Engage.